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Morgan Centre for Research into Everyday Lives

Creative interviewing

Jennifer Mason

November 2010, 7 minutes

In this clip, Jennifer talks about creative interviewing: what it is; how to go about it; how it fits into and affects research design, data generation and analysis; and what skills are important in order to get the most out of this approach.


Mason, J (2010) Creative Interviewing [Video] 

View text transcript of video