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BAEcon Economics
Learn how the social sciences can help you to understand today's world.

BAEcon Economics / Course details

Year of entry: 2018

Course unit details:
Business Economics 1A

Unit code ECON20341
Credit rating 10
Unit level Level 2
Teaching period(s) Semester 1
Offered by Economics
Available as a free choice unit? Yes


See course Blackboard pages.


Unit title Unit code Requirement type Description
ECON10041 Pre-Requisite Compulsory
ECON10081 Pre-Requisite Compulsory
Pre-Requisites: (ECON10041 or ECON10081)

Students must have taken at least one of the following course units (compulsory Pre-Requisite):

  • ECON10041 or
  • ECON10081 or
  • ECON10171)


AND also at least one of the following (compulsory Pre-Requisite):

  • ECON10061 or
  • ECON10001 or
  • ECON10071


The aim of this course is to introduce students to the basic concepts of business economics, focusing on the factors that influence the strategies and performance of businesses at the industry level.

Learning outcomes

At the end of this course, students should be able to:

  1. Demonstrate their understanding of the effects of market structure and firm strategies on market outcomes;.
  2. Demonstrate their understanding of non-collusive models of oligopoly.


Topic 1: Introduction.

Topic 2: Production, Demand and Profit Maximization.

Topic 3: The Firm.

Topic 4: Games and Strategy.

Topic 5: Oligopoly Competition.

Topic 6: Market Structure and Market Power.

Topic 7: Product Differentiation.

Topic 8: Advertising.

Teaching and learning methods

Lectures and tutorial classes.

Employability skills

Analytical skills
Synthesis and analysis of information.
Problem solving
Using library, electronic and online resources. Time management. Applying subject knowledge. Improving own learning.

Assessment methods

Method Weight
Other 20%
Written exam 80%
  • 2 Online Tests - multiple choice questions (10% * 2 = 20%).
  • Final Exam - written answers and multiple choice questions (80%).

Feedback methods

  • Mock exam.
  • Online quizzes.
  • Tutorial feedback.
  • Office hours.
  • Discussion boards.

Recommended reading

Introduction to Industrial Organization, Luis M. B. Cabral, MIT Press, 1st edition, 2000.

Detailed reading list will be available on Blackboard.

Study hours

Scheduled activity hours
Assessment written exam 1.5
Lectures 16
Tutorials 4
Independent study hours
Independent study 78.5

Teaching staff

Staff member Role
Refik Emre Aytimur Unit coordinator

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