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School of Social Sciences

Students outside a lecture theatre at The University of Manchester
BAEcon Economics
Learn how the social sciences can help you to understand today's world.

BAEcon Economics / Course details

Year of entry: 2018

Course unit details:
Market Research

Unit code SOST20041
Credit rating 10
Unit level Level 2
Teaching period(s) Semester 1
Offered by Social Statistics
Available as a free choice unit? Yes

Overview

The aim of this course is to present and impart a working knowledge of the basic techniques used in contemporary marketing research.

Aims

The aim of this course is to present and impart a working knowledge of the basic techniques used in contemporary marketing research.

Learning outcomes

This will involve being able to understand and identify secondary data sources (customer and area profiling), implement methods for the collection of primary data (surveys, sampling, questionnaire design), and understand qualitative marketing research methodology (focus groups).

Teaching and learning methods

Lectures and tutorials.

Assessment methods

For information about feedback please follow this link:
http://www.campus.manchester.ac.uk/tlso/map/teachinglearningassessment/assessment/sectionb-thepracticeofassessment/policyonfeedbacktostudents/

Assessed Exercise - 10%
Exam in Januay - 90%

Feedback methods

For information about feedback please follow this link: 
http://www.campus.manchester.ac.uk/tlso/map/teachinglearningassessment/assessment/sectionb-thepracticeofassessment/policyonfeedbacktostudents/

Recommended reading

Malhotra and Birks (2000/3/4)
Marketing Research: An Applied Approach

Study hours

Scheduled activity hours
Assessment written exam 1.5
Lectures 18
Tutorials 4
Independent study hours
Independent study 76.5

Teaching staff

Staff member Role
Wendy Olsen Unit coordinator

Additional notes

Information
Length of course: 12 weeks

Pre-requisites: ECON10072 or ECON10062 or ECON10132.

 

URL
https://blackboard.manchester.ac.uk

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