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Realities, part of the ESRC National Centre for Research Methods
Based in the Morgan Centre for the Study of Relationships and Personal Life

Training Workshop: Metaphor Analysis

Date: Thursday 17 February 2011

Location: Kanaris Theatre, Manchester Museum (Directions)

Workshop organiser: Brian Heaphy (Morgan Centre, University of Manchester)

This workshop is organised by Realities and Living with Uncertainty.

For more information about 'Living with Uncertainity, please visit their website> [opens in new window]

Workshop summary

This course will introduce and cover key principles of metaphor analysis. It will examine how qualitative data can be interpreted and analysed by focusing on metaphors, and how metaphor analysis could be incorporated into our established approaches. The course will involve presentations from the tutors, and participative workshop where participants will be encouraged to draw on their own research data, and/to engage with data provided by the tutors.

The focus will be on the distinctive insights that metaphor analysis might generate, and what it involves in practice. The course will involve some practical engagement with qualitative data.

The course is designed for people who have experience of generating and analysing qualitative data, but who have not previously engaged in metaphor analysis. Ideally, participants would be in the position of having their own qualitative data to analyse.

Participants will be invited to bring a small excerpt of their own text based data for use in the participative workshop section of the day.

Programme

Time Session
9.15 Arrival, tea/ coffee and registration
9.45

Introduction and aims of workshop

10.00

Introduction to metaphor analysis (Lynne Cameron)

his session will address what metaphor looks like in discourse/text-based data.  It covers the basic principles of preparing data for and undertaking metaphor analysis. Having found metaphor in data, what can we conclude?

11.00

Critical Associations – round table (Katherine Davies, Lynne Cameron, Brian Heaphy, Jennifer Mason, Carol Smart)

This session focuses on examples of text based data generated for a research project entitled ‘Critical Associations’. The project team will outline how they would usually analyse the data. Lynne will outline she analysed it through metaphor analysis. Together, the project team and Lynne will discuss the findings, practical issues, problems and solutions that arose in collaboratively analysing the data.
1.00

Vegetarian Lunch

2.00

Participative/practical workshop

Participants will conduct metaphor analysis on a small excerpt of their own text-based qualitative data (or examples provided by the trainers).
3.30

Integrating metaphor analysis

Open discussion of the possibilities and challenges that arise in integrating metaphor analysis into our ‘usual’ approaches

4.00 Tea/Coffee and Close

Directions

The Manchester Museum is number 44 on the Campus Map.

If you are heading from the city centre down Oxford Road, watch out for a pedestrian bridge over the road with 'University of Manchester' on it. If you continue under the bridge you should pass Blackwell Book Shop on your right (you should be on this side of the road). Carry on and you will come to a cafe (Cafe Muse/Couture) and the entrance to the museum is just past here.

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